NEW PRODUCT LAUNCH
Execute your next product launch with confidence
Plan, execute, and streamline every product launch with Seismic’s AI-powered enablement platform, ensuring customer-facing teams have the content, training, and guidance they need to be ready to sell confidently from day one.
Join the 2,000+ customers that elevate go-to-market enablement with Seismic
Orchestrate every launch flawlessly with effective product enablement
Prepare sellers for product launches by empowering them with access to up-to-date content, messaging, and training, so they’re ready to engage customers effectively.
Streamline the product launch process
Provide enablers with a structured way to design programmes that follow best practices and align product, marketing, and sales teams around strategy.
Deliver brand-compliant content
Equip your teams with the latest marketing-approved product launch content, so everyone stays aligned while executing the go-to-market strategy.
Prepare sellers better
Quickly train customer-facing teams with what’s new, how to talk about it, and what to share, while equipping them with content and engagement tools.
Gain visibility into product launch insights
Give enablers the insights they need to optimise product launch support and drive rep behaviour change, even in meetings.
Centralise, deliver, and measure product launch content
Centralise and measure product content usage while delivering up-to-date launch materials from a single source, so reps always have the right messaging and resources to drive consistent conversations across every channel.
Equip sellers with foundational and continuous learning
Give reps a one-stop-shop for what’s new and how to sell it — complete with trackable training and repeatable processes — so they’re confident, consistent, and customer-ready on day one.
Track performance with programme intelligence
Seismic Programmes provides real-time visibility into what’s working and what’s not, so enablers can make quick, targeted adjustments to keep field team behaviour on track – and can demonstrate how their initiatives impact business outcomes.
Power your product launch support with the Seismic Enablement CloudTM
Unify launch execution with Seismic’s AI-powered enablement platform — improve product launch effectiveness through connected content, training, and insights that integrate with the tools your teams already use.
2,000+ customers
Launch with confidence using Seismic
Learn more about successful product launches with Seismic
FAQs about product launch enablement
How does Seismic support product launches?
Seismic streamlines product launch planning and execution by equipping customer-facing teams with the content, messaging, and training they need at scale. It ensures everyone knows what’s new, how to talk about it, and which resources to use, improving product launch effectiveness across the organisation.
Why is enablement important for product launches?
A clear product enablement strategy ensures that you can design and optimise enablement initiatives that directly impact business success. This includes enablement programmes that align field behaviour to strategic objectives, programme collaboration tools that help teams work together efficiently, and programme intelligence that provides real-time visibility into what’s working and what’s not.
How does Seismic ensure sellers are ready for launch?
Seismic helps you prepare sellers for product launch by embedding training and guidance directly into their daily tools and workflows. Reps receive targeted content, messaging, and learning paths that build confidence and boost performance from launch day.
Can Seismic track the effectiveness of product launch content and training?
Yes! Seismic provides content performance insights, training engagement analytics, and insight into meeting behaviour, so you can see what’s being used, what’s resonating, and whether reps are on-message in buyer conversations. This helps you optimise your launch in real time to maximise impact.
